TVNZ 年度市场营销盛典，行业翘楚汇聚一堂

新西兰先驱报中文网 Joanne 报道

9月13日，在Cordis酒店，新西兰营销行业翘楚汇聚一堂，参加一年一度的 TVNZ Marketing Awards (TVNZ市场营销颁奖)。

中文先驱也有幸得到组委会的邀请，作为观众见证了很多激动人心的时刻：新西兰汽车协会和AA保险公司获得了最高奖项，新西兰赛车委员会（TAB）的Simon Jarvis则被评为年度最佳营销人员。以及NZME、Fly Buys、新西兰航空公司，奥克兰市议会（Auckland Council），新西兰BP石油公司，Genesis，Harrison Grierson，NZSki，Warehouse等等诸多品牌在不同的品类中都纷纷获奖。

中文先驱总经理Christina Yu(右)与市场经理Joanne Chen(左)

本次颁奖的主题定为“相同的工具：不同的结果 （Same Tools: Different Results）”，与TVNZ新西兰电视节目Project Runway的同时推出。

在颁奖主持人Te Radar的一段视频之后，市场营销协会（Marketing Association）首席执行官Tony Mitchell和ICG Media出版人兼编辑总监Ben Fahy上台分享了他们对于杰出的战略，出色的创意和令人印象深刻的商业成果的结合的看法。

下面是全部的获奖名单：

Winners

Supreme Award sponsored by TVNZ

New Zealand Automobile Association and AA Insurance, 'AA Home Response'

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Kevin Bowler

Marketer of the Year sponsored by Energi

Simon Jarvis, New Zealand Racing Board (TAB)

Rookie Marketer of the Year

Rebecca Barnett, Loyalty NZ

Sector Awards

B2B

Fly Buys, Fly Buys Crew Education and Advocacy

Consumer Products & Services sponsored by SkyKiwi

New Zealand Automobile Association and AA Insurance, 'AA Home Response'

Fast Moving Consumer Goods sponsored by BrandWorld

New Zealand King Salmon, Regal Manuka Smoked Salmon

Financial & Banking

FMG, 'FMG Advice Worth Listening To'

Healthcare/Beauty

Health Promotion Agency, Oral Health Campaign - 'Baby Teeth Matter'

Media/Publishing sponsored by Nielsen

NZME, 'Discover More' – The Relaunch of nzherald.co.nz Consumer Campaign

Not-for-Profit sponsored by Mailshop

Movember Foundation, 'Movember'

Public Sector

Auckland Council, 'Safeswim'

Retail sponsored by The Radio Bureau

The Warehouse, 'The Warehouse - Delivering Better Value Everyday'

Technology sponsored by Adshel

Samsung Electronics NZ, 'Samsung Data Drive'

Travel/Leisure sponsored by GrownUps

Air New Zealand, 'Project Blackout / Air New Zealand'

Utilities/Communications

Genesis, 'Genesis: The Start of Something New'

Excellence Awards

Best Brand Extension/Innovation

New Zealand Automobile Association and AA Insurance, AA Home Response

Best Brand Transformation

TSB Bank, TSB Brand Relaunch

Best Collaboration

New Zealand Automobile Association and AA Insurance, AA HOME

Best Emerging Business/New Brand

Earthwise Group, Glow Lab Natural Skincare

Best In-House Marketing

NZSki, 'Early Bird' Campaign

Best Internal Marketing Strategy

Harrison Grierson, Harrison Grierson HG+ME

Best Marketing Communications Strategy

J H Whittaker & Sons,'Nigella! I Was Just Passing...'

Best Marketing on a Shoestring Budget

T&G Global, 'T&G Global Hot Potato'

Best Purpose-Driven Marketing Strategy

BP Oil New Zealand, 'BP and Surf Life Saving NZ: In it for life. Together.'

Best Use of Customer Insight/Data sponsored by TRA

New Zealand Racing Board (TAB), 'TAB Training'

Best Use of Sponsorship

Health Promotion Agency, Smokefreerockquest 2017

Long-Term Agency Partnership

Subaru of New Zealand, Subaru and Barnes, Catmur & Friends Dentsu

Long-Term Marketing Excellence

Trustpower, Trustpower Multi-Product Bundling